Study Highlights Growth in Female Nintendo Switch Players Over Five Years
A recent study reveals that nearly half (47%) of Nintendo Switch players in the UK are women, highlighting a significant shift in the gaming landscape. This data comes from a study conducted by Ipsos UK’s GameTrack, commissioned by trade body Video Games Europe.
Number of Female Players Has Doubled in Five Years
The research indicates that the number of female Nintendo Switch players in the UK has more than doubled over the past five years. This marks a substantial increase in female engagement with the popular gaming console.
Age Demographics of Female Nintendo Switch Players
The study also sheds light on the age distribution of female Switch players in the UK:
- 15 to 24-Year-Olds: The largest age group, accounting for 26% of female Switch players.
- 11 to 14-Year-Olds: This age group represents 19% of the female player base.
- 25 to 34-Year-Olds: Comprising 17% of the female audience.
- 45 to 64-Year-Olds: The smallest age group, making up just 8% of players.
Nintendo’s New TV Campaign Targets Diverse Audience
To coincide with these findings, Nintendo has launched a new TV advertisement in the UK. The ad features singer-songwriter Raye and her sisters enjoying popular titles like Animal Crossing and Mario Kart 8 Deluxe together. This campaign emphasizes the growing appeal of the Nintendo Switch among diverse audiences, including female gamers.
Conclusion: A Shifting Gaming Demographic in the UK
The rise in female Nintendo Switch players demonstrates a shifting demographic within the UK gaming community. As more women join the gaming world, it signals a broader trend towards inclusivity and diversity in the industry.